Understand Me 4 – Who are they?

https://www.podbean.com/media/share/pb-is2i2-102841f At this point, you know what your audience Knows and what the Need to know. You’ve got a handle on their Opinion and remember that they need to be right, and they need to belong and you will be encouraging their positive self-image. But you recall the saying it’s not what you know but […]

Understand Me 3 – What is their Opinion?

https://www.podbean.com/media/share/pb-gy7yd-1028411 I didn’t recognise the number but I was expecting a call and thus began another 5 minute rude interruption. We all get them. We all hate them. And yet companies persist in using telemarketing and tired sales scripts. This one was especially bad. It was someone trying to sell me a meeting arrangement service […]

Understand Me – What do they Need to know?

https://www.podbean.com/media/share/pb-4a9ig-102840a Have you ever sat in a presentation and successfully listened to everything that the speaker shared, remembered what was essential and acted on the information whilst simultaneously fielding emails, carrying out a chat message and planning lunch and all before a really important client meeting. OK, now in this very short space of time, […]

Understand Me 2 – What do the Know?

https://www.podbean.com/media/share/pb-mtx8b-10283bb What do they Know? Let’s start with asking what do your audience already know about you and your topic? There are two extreme dangers here: 1. Assumptions and 2. The Curse of Knowledge You see I carry a curse. A curse of knowledge. Just as you do: The Curse of Knowledge! I attended a […]

Understand Me – Getting to KNOW Your Audience

https://www.podbean.com/media/share/pb-rquz3-10283b2 If there’s one complaint I hear about a leader’s skills from their boss or their HR, it’s that they don’t adjust their communication for their audience. And yet those leaders genuinely believe that they do adjust for their audience. So who is right? Well, they’re both correct of course. The presenter thinks they are adjusting […]

Coaching is About Change

https://www.podbean.com/media/share/pb-xm52n-1020e14 “There are no such things as wrong turns, Only paths we never knew we were supposed to take.” Proverb AdvantEdge Coaching is about change “Change is the only constant” goes the refrain. There would be little need for coaching, training, mentoring, counselling or any development if people were happy to stay the same as […]

The Paradox of Potential

On Becoming All That You Can Be I vividly remember my school Term Report from my Art teacher: “John shows no potential whatsoever for Art.” I knew that I wasn’t any good at Art, not in any conventional sense anyway, but this hurt. I was 11 years old. I put my aspirations of being the […]

paradox of potential

Are you at Cause or Effect? Going Beyond Resilience and Well-being

Most people, most of the time, allow life to happen to them. “Life is difficult” begins M. Scott Peck in the ‘70s classic “The Road Less Travelled”. What remains most surprising, is that, for many people, this is a revelation! If you are alive, and get out of bed today, there will be a challenge […]

AdvantEdge Potential to Performance System Model- Explained

I’m going to explain how performance is unleashed using the AdvantEdge Potential to Performance System model. Performance happens when three things are aligned at the same moment: Your Potential, Your Drive and a Trigger. The Model You can visualise this model has two dimensions. The Vertical axis is your level of Drive to perform an […]

Will Your Talent Pass the AI Test?

Benefits of AI in Talent Acquisition A recruitment partner based in Shanghai told me that they now typically receive 260 (new) applications for an open position in a large company. The hospitality sector garners more than others: in Manchester, UK almost 1,000 applied for a receptionist job in a single day in July 2020! Will […]

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