The Secrets to Being an Exceptional Presenter

What makes Exceptional Presenter?

It’s all about being “natural” or “charismatic”!

It is, you’re right of course. So shall we mere mortals give up then?

It is true that some people appear “natural” and “charismatic” when they deliver a talk or presentation. But they usually neglect to tell you the real secret of their confidence and “natural” ability: that they are exceptionally well prepared, and have fine-tuned this and practised it multiple times.

I know, because I am one of those people.

Workshop participants and attendees for my keynotes often remark how “engaging”, “entertaining” and “insightful” I am sharing this with you not to brag, but to humbly tell you that I wasn’t always this good. Furthermore, I am not as good today as I will be tomorrow!

For today is another day to prepare, practice and hone my presentation, my message or my keynote.


I am not especially gifted. I am rather introverted, though I may be less frightened than some people of being the centre of attention. I am anxious before every single presentation. And I am fully prepared for 75% of them.

Another 5% is when I am caught off-guard and I am suddenly expected to speak wonderously and my mind scrambles for something poignant and fabulous.

As for the rest – those I think I can wing it. I’m wrong, of course, but they are learning moments all.

These “secrets” of great presenting are available to anyone with the will and desire to make an impact and be the change they want to make in the world.

PIMP stands for Purpose, Importance, Method, and Product.

The four essential elements of being an exceptional presenter is to be exceedingly well prepared for your presentation, indeed any communication.

Think of the last presentation you attended or watched, that resonated with you.

  • You can remember the presentation vividly, you knew why you were there and how it was important for you.
  • You also had a clear idea of what you were supposed to do after the presentation.
  • The presenter communicated very effectively with you, engaging you personally and you felt a real connection with them.
  • You recall ideas and specific stories from that presentation.

Well, that was a PIMPed presentation.

Now, if you are wishing that you had attended a presentation like that but cannot, for the life of you, recall one. Then that is sad. You have yet to experience a PIMPed presentation.

But fret not. Before long you will be delivering one yourself and, just to be sure, you should video record it and watch it later.

That way, you will have both delivered and watched a great, memorable, purposeful presentation.

  • When you, and your audience, know the purpose of your presentation, they know what you intend to achieve and that this matters to them.
  • When you and your audience members understand what is important to each member, then they realise the value of your presentation.
  • When you choose to tailor and deliver your presentation in the most appropriate and engaging method for your audience, then they will understand your message easily.
  • When you and your audience know the product of your presentation, they know precisely what they will be doing with the information now.

Of course, there’s only one way to begin discussing how to PIMP your presentation than using that same format and approach here.

So let’s start with your Purpose (and mine)

My Purpose in this series of presentations is to encourage you to adopt the PIMP process to all of your presentations from now on. Indeed, I am going to encourage you to use this for all of your communications from here on in.

Why should you adopt PIMP? PIMPing your presentations will allow you to quickly and easily prepare exceptionally well for any presentation you make. Even when you present on the spur of the moment!

This will enable you to prepare to communicate in the way your audience’s brains work.

You might think that it is super obvious that it would be greatly beneficial if all of our communication was prepared and delivered in the way the recipient's brain receives and processes information, but it is surprising just how few people do this.

So what if you could prepare and deliver all of your communications in a way that is naturally processed so that it is easy to understand and engaging? That would be terrific right? Well, PIMPing is the way to go.

This is important to anyone who has to communicate with others.

If you don’t ever need to communicate with others, you can safely ignore this and get on with your hermit life.

Think for a moment about a recent meeting you attended and someone was presenting data to you. There was a lot of information and much of it was of little use to you personally.

In fact, you wondered why you were attending that meeting.

Was it truly necessary to meet or could you have gotten that information in a document? Indeed, do you actually need all that information?

HBR survey, they surveyed 182 managers.

  • 65% said that meetings keep them from completing their own work.
  • 71% said meetings are unproductive and inefficient
  • 54% say that meetings are a waste of time

Do you remember that brilliant lecture you attended? No, I thought not.

If meetings are unproductive and a waste of time, what might be a better method?

After all, many people argue that meetings have a side benefit for team building and networking and is the easiest way to get a particular message across.

But meetings and even presentations are not always the most appropriate message.

I know an executive coach who flew from Singapore to China for a 90-minute session. He travelled for a total of 17 hours across two and a half days to meet in person. Have these people not heard of the telephone? Let alone the interweb…

When you are presenting, what is the best method to present?

  • What will work for your audience?
  • What does your audience already know about your subject?
  • What is their attitude to your topic? Who are they and do they speak your language. And I don’t mean do they speak English or Chinese or French, but do they speak your jargon fluently?

The PIMP My Presentation course is delivered in three distinct formats, to try and meet the different needs and preferences of my audience. This course is available online, as a live workshop and coaching.

There are visuals for those who like visuals, audio for those who prefer to learn on the go, text, for the readers, and of course live.

Whatever format, it is very hands-on and interactive. Participants work on their own real presentations throughout the course. In tiny little increments, we gradually build their understanding of the process and the skills to deliver their presentations.

You might call it learning by doing, action learning or experiential.

Last in our PIMP acronym is Product.

his is the specific outcome expected from your audience. In many presentations, this will be in your Call To Action – a specific action you want your audience to do at the end of your presentation.

In my course, PIMP MY Presentation, you would be asked to undertake specific actions after every module on your real presentation.

As I mentioned in the Method, this is Learning in action – where you do most of the work on something real for you.

Sometimes, the “product” at the end of a “little learning” like this is your understanding.

So now, you understand and know the approach I will be taking throughout these little learnings and know what to expect.

My call to action for you this episode is to share it with a friend or colleague who you know needs a little help in being exceptional.

Professional Leadership Caddy

I help people unlock their talent, unstuck their potential and unleash their own (and their team's) performance through behavioural neuroscience based coaching and mentoring.

Most whip smart independent contributors, technical specialists and managers get frustrated trying to be heard and understood by their business leaders and they lack enough time and inclination to develop the skills they need to move into management and leadership positions.

Proven systems. A personal coach and mentor.

I combine time-tested systems, behavioural neuroscience and psychology research and practical tools with the accountability and guidance of a 1:1 coach and mentor to UnLock your Talent, UnStuck Your Potential and UnLeash Your Performance.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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