LA 062: Why Win-Win is Lose Lose (and what you want instead)

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Welcome to another edition of the Leadership AdvantEdge.

And this week I'm challenging the idea that a win-win solution is an ideal to strive for.

if everybody wins, there is no new value created. It is merely exchanged.
if everybody wins, there is no new value created. It is merely exchanged.

Whether you are negotiating a business deal, starting a new venture, having a debate with your kids or your partner. We've been fed a lie for years. And that lie is that we should always aim to get a win-win solution.

I win and you win. Should be good right? The trouble is that life, and the other humans you are dealing with are not truly interested in a win-win solution at all. Otherwise, capitalism dies. Perhaps not such a bad thing, but if everybody wins, and the idea is that this is fair, then no-one sees growth in value. And if that happens…. pray tell, why would you do it?

The reality is that win-win is a disguised way of keeping track. It is to make sure that everyone comes out even. That no-one gets an advantage.

Most people realise this and usually seek to gain the upper hand in some aspect.

Check out this episode!

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