Opportunity Analysis

Tug of war

Opportunity Analysis

Having completed your personal SWOT analysis you will have identified particular opportunities. After your PEST analysis, some of these may be especially exciting and others may not be worth pursuing.

  • Now is the time to focus on those opportunities that excite you and/or present the best options.
  • Talk to people who are already doing this and explore how your strengths stack up to pursuing each option.
  • Consider if you have identified a personal weakness that may prove to be an obstacle, and using the PEST analysis, uncover the top 2 or 3 opportunities that represent your preferred choice.
  • The more you narrow down the real opportunities, the more enthusiastic effort you can apply to devote to your best choice.

Download the template here