5 myths about coaching

An article from the Center for Creative Leadership (CCL.org)

“The essentially human nature of coaching is what makes it work—and also what makes it nearly impossible to quantify.”
Uncovering these myths, however, might help lead the way to establishing grounded standards and regulations in the industry and to improving the success of coaching interventions.

Myth 1: Coaching Credentials Mean Coaching Effectiveness.
Myth 2: There’s a Magic Philosophy or Approach to Coaching.
Myth 3: It’s All About the Coach
Myth 4: The Best Coaches Sat in That Hot Seat
Myth 5: You’re Going to Love My Coach!
It is time to debunk these myths.

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